Optimizing The Home Page Of Your Website
The importance of a home page in website design cannot be undermined. One of the major factors to consider is to display direct links to the content that needs to be promoted. This is definitely a best practice when it comes to both web design and advertising. The webmaster must be aware of promotions by the marketing department so that servers are able to handle the load of incoming traffic. The home page is the right spot to place content teasers and promotions so that visitors will want to explore your website. This can be in the form of graphics and short teaser ads, which is essential to promote special offers and sales. Make sure the content is fresh and updated regularly. It is only natural for visitors to get offended if you continue to display expired offers.
Speaking of fresh content, it is essential to promote it not only on the home page but the other pages as well. The objective is to make it as simple as possible for visitors to find popular content by providing links on the home page. In addition, place links for less popular content on the second level.
Starting points are also important. This makes it easy for new visitors to get acquainted with your website. From your home page there must be links to the search form, top and bottom of page, content and browser links, site tour, and more, depending on your type of business and layout. Starting points are required for different types of users. The search forms are for experienced users who use the option to find what they want on your website. The browser links are for users who aren't specific in what they are looking for and for inexperienced users. First time users should be provided with an guided tour of your site's features. You can do this by providing a link at the top of the home page.
One of the most important areas of the home page is the search box. Visitors will make optimum use of the search engine to find precisely what they want on your website. The primary search function should be simple with a text box and submit icon. Most users do not opt for advanced searches in the beginning. A professional website must also display the log-in or registration icon prominently on the home page. While designing, a link must be included for forgotten passwords that can be emailed instantly.
If you wish to rely on advertising to generate revenue you will need to dedicate a prominent space on the home page for the sponsors. Don't compromise on the download speed if there are graphics involved in the ad. It is prudent to minimize the number of ad banners and optimize the file size by shrinking the graphic by around 50 percent. Animated banners can take more time to load your home page. You can minimize the file size of the graphics in terms of pixels or opt for smaller ads with 230 x 33 pixel banners.